We support the young! On 24 October, Be my Guest – Become a New Hospitality Leader organised by Krakow5020 is taking place in the ICE Krakow Congress Centre; it is the first edu-inspirational event in Poland dedicated in 90% to pupils (students), teachers (educators) and young professionals in the hospitality industry.

Krakow5020 cherishes the values based on the development of young talents, sharing, creating opportunities, building the organisational culture, unlearning the old and learning the new in the youngest generation, which is why we were happy to join and co-organise the event that combines substantive knowledge up to the best standards and entertainment with learning, inspiration and development.

During the two days of the event, participants will have the opportunity to meet top professionals such as Wojciech Herra, Weronika Wirtel, Jarosław Szulski, Jan Durčák, Michał Ernest Podgórski, Agata Cerynger, Wojciech Urbański, Robert Piasecki and Joanna Preisner, to take part in motivating discussions, hear stories about development and careers from the lowest to the top levels, trend analyses, helpful tips and, last but not least, definitions of new hospitality as a response to the challenges of the changing world.


Krakow5020 is a municipal company established by the Krakow City Council, responsible for the building and management of the city’s image and its promotion in cooperation with numerous partners. The main objective is to strengthen the brand of Krakow as a European metropolis that is attractive, open and tolerant, a city with the global cultural heritage and a thriving academic centre.

The name of Krakow5020 refers to the location of the city that lies at the intersection of the 50ºN parallel of latitude with the 20ºE meridian. Business co-ordinates and new hospitality are the buzzwords behind the development of Krakow in the area of the economy, innovation, science and culture.

Some of the responsibilities of the company include the ICE Krakow Congress Centre and the hybrid studio located there, the VOD PLAY KRAKOW city platform, PLAY KRAKOW NEWS and projects such as the Krakow Network and Power of 4, the ICE Classic and Good Morning ICE Krakow cycles, a concept store in the Wyspiański Pavilion and the InfoKrakow Official Municipal Information Network.